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ARGUS media cockpit – get a cross-media overview of your media presence

The media cockpit offers a quantitative overview of the observed coverage with media mon-itoring. It evaluates the number of reports and their reach, as well as structural data such as channel distribution, mentions by language, and the regional distribution of reports.

 

The media cockpit thus compiles the most important communication KPI into a clear, concise dashboard. This enables you to create individual reports quickly and easily. These can also be annotated by experienced analysts if you wish.

Your benefits at a glance

Live analysis results
The analysis results are displayed in a visually appealing dashboard based on Power BI, with graphics and charts.
Overview of all key quantitative KPI
The dashboard displays key figures such as the number of reports, reach, advertising value (non-weighted) and distributed circulation.
Cross-media analysis
Media coverage is analysed across all channels: print, TV, radio, news agencies, online news and social media.
Additional qualitative information
Enhance your media cockpit by supplementing your monitoring data with qualitative information. Articles can be categorised, assigned a weighted AVE value and assessed for tone.
What ARGUS media cockpit has to offer
KPI-Dashboard

The ARGUS media cockpit content on the ARGUSavenue platform is based on the scope of the media monitoring you have selected. The resulting key figures form the basis for quantitative media analysis and are prepared using Power BI. The ARGUS media cockpit can be customised and expanded with qualitative addi-tions if you wish (evaluation, categories, weighted AVE value).

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About the ARGUS media cockpit

Standard media cockpit

 

 

The standard media cockpit(S) offers a brief summary of the monitoring project, allowing you to analyse central communication KPI, and contains only revised content.

 

Standard media cockpit plus

 

The standard plus (M) media cockpit offers more comprehensive graphics, more specific communication figures and additional filter options.

Individual media cockpit

 

 

The individual media cockpit offers options for adjustments, such as alternative graphics, individual designs and colour schemes, or theme customisation.

Analysis summary

 

 

The analysis summary is provided as a monthly email with annotations from your analyst.

Are you ready?

Over 10,000 clients trust the services of ARGUS DATA INSIGHTS. See for yourself how First Insights can help you run media analytics on your topics quickly, from any device, anywhere.

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