The ARGUS media cockpit offers a quantitative overview of the observed coverage with media mon-itoring. It evaluates the number of reports and their reach, as well as structural data such as channel distribution, mentions by language, and the regional distribution of reports.
The ARGUS media cockpit thus compiles the most important communication KPI into a clear, concise dashboard. This enables you to create individual reports quickly and easily. These can also be annotated by experienced analysts if you wish.
The ARGUS media cockpit content on the ARGUSavenue platform is based on the scope of the media monitoring you have selected. The resulting key figures form the basis for quantitative media analysis and are prepared using Power BI. The ARGUS media cockpit can be customised and expanded with qualitative additions if you wish (evaluation, categories, weighted AVE value).
The standard cockpit is suitable for evaluating an individual search term or topic from the monitoring order and can be accessed in the ‘Analytics’ area of ARGUSavenue.
The standard cockpit is suitable for evaluating multiple categorised search terms and topics from the monitoring order. The cockpit can be accessed in the ‘Analytics’ area of ARGUSavenue.
This customisable media cockpit can be tailored to individual requirements in terms of both appearance (charts, colours) and content. The cockpit can be accessed in the ‘Analytics’ area of ARGUSavenue and a report can be sent out periodically by email.
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