Understanding media presence
BackView the most important KPIs for your media presence on a dashboard.
ARGUS media cockpit
The media cockpit offers a quantitative overview of the observed coverage with media mon-itoring. It evaluates the number of reports and their reach, as well as structural data such as channel distribution, mentions by language, and the regional distribution of reports.
The media cockpit thus compiles the most important communication KPI into a clear, concise dashboard. This enables you to create individual reports quickly and easily. These can also be annotated by experienced analysts if you wish.
Your benefits at a glance
Live analysis results
Overview of all key quantitative KPI
Cross-media analysis
Additional qualitative information
The ARGUS media cockpit content on the ARGUSavenue platform is based on the scope of the media monitoring you have selected. The resulting key figures form the basis for quantitative media analysis and are prepared using Power BI. The ARGUS media cockpit can be customised and expanded with qualitative additions if you wish (evaluation, categories, weighted AVE value).
About the ARGUS media cockpit
Media cockpit S
The standard cockpit is suitable for evaluating an individual search term or topic from the monitoring order and can be accessed in the ‘Analytics’ area of ARGUSavenue.
Media cockpit M
The standard cockpit is suitable for evaluating multiple categorised search terms and topics from the monitoring order. The cockpit can be accessed in the ‘Analytics’ area of ARGUSavenue.
Media cockpit L
This customisable media cockpit can be tailored to individual requirements in terms of both appearance (charts, colours) and content (reviewed and unreviewed Swiss data, variables used). The cockpit can be accessed in the ‘Analytics’ area of ARGUSavenue and a report can be sent out periodically by email.
Media cockpit XL
This customisable media cockpit can be tailored to individual requirements in terms of both appearance (charts, colours) and content (reviewed and unreviewed international data, variables used). The cockpit can be accessed in the ‘Analytics’ area of ARGUSavenue and a report can be sent out periodically by email. Data-driven alerts can also be set up.
Are you ready?
Over 10,000 clients trust the services of ARGUS DATA INSIGHTS. See for yourself how First Insights can help you run media analytics on your topics quickly, from any device, anywhere.