The media cockpit offers a quantitative overview of the observed coverage with media mon-itoring. It evaluates the number of reports and their reach, as well as structural data such as channel distribution, mentions by language, and the regional distribution of reports.
The media cockpit thus compiles the most important communication KPI into a clear, concise dashboard. This enables you to create individual reports quickly and easily. These can also be annotated by experienced analysts if you wish.
The ARGUS media cockpit content on the ARGUSavenue platform is based on the scope of the media monitoring you have selected. The resulting key figures form the basis for quantitative media analysis and are prepared using Power BI. The ARGUS media cockpit can be customised and expanded with qualitative addi-tions if you wish (evaluation, categories, weighted AVE value).
The standard media cockpit(S) offers a brief summary of the monitoring project, allowing you to analyse central communication KPI, and contains only revised content.
The standard plus (M) media cockpit offers more comprehensive graphics, more specific communication figures and additional filter options.
The individual media cockpit offers options for adjustments, such as alternative graphics, individual designs and colour schemes, or theme customisation.
The analysis summary is provided as a monthly email with annotations from your analyst.
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