View the most important KPIs for your media presence on a dashboard.

ARGUS media cockpit

The ARGUS media cockpit offers a quantitative overview of the observed coverage with media mon-itoring. It evaluates the number of reports and their reach, as well as structural data such as channel distribution, mentions by language, and the regional distribution of reports.

The ARGUS media cockpit thus compiles the most important communication KPI into a clear, concise dashboard. This enables you to create individual reports quickly and easily. These can also be annotated by experienced analysts if you wish.

Your benefits at a glance

Live analysis results
The analysis results are displayed in a visually appealing dashboard based on Power BI, with graphics and charts.
Overview of all key quantitative KPI
The dashboard displays key figures such as the number of reports, reach, advertising value (non-weighted) and distributed circulation.
Cross-media analysis
Media coverage is analysed across all channels: print, TV, radio, news agencies, online news and social media.
Additional qualitative information
Enhance your media cockpit by supplementing your monitoring data with qualitative information. Articles can be categorised, assigned a weighted AVE value and assessed for tone.
What ARGUS media cockpit has to offer
KPI dashboard

The ARGUS media cockpit content on the ARGUSavenue platform is based on the scope of the media monitoring you have selected. The resulting key figures form the basis for quantitative media analysis and are prepared using Power BI. The ARGUS media cockpit can be customised and expanded with qualitative additions if you wish (evaluation, categories, weighted AVE value).

Dashboard für Kommunikationskennzahlen

About the ARGUS media cockpit

Media cockpit S


The standard cockpit is suitable for evaluating an individual search term or topic from the monitoring order and can be accessed in the ‘Analytics’ area of ARGUSavenue.


Media cockpit M


The standard cockpit is suitable for evaluating multiple categorised search terms and topics from the monitoring order. The cockpit can be accessed in the ‘Analytics’ area of ARGUSavenue.

Media cockpit L


This customisable media cockpit can be tailored to individual requirements in terms of both appearance (charts, colours) and content. The cockpit can be accessed in the ‘Analytics’ area of ARGUSavenue and a report can be sent out periodically by email.


The ARGUS Media Cockpit offers us an efficient solution for comprehensive cross-media analysis of media coverage. The clearly displayed dashboards provide a quick and detailed overview of our media presence.

Julia Henner Berger, Corporate Affairs Specialist

Are you ready?

Over 10,000 clients trust the services of ARGUS DATA INSIGHTS. See for yourself how First Insights can help you run media analytics on your topics quickly, from any device, anywhere.


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