Perform ad hoc media analyses quickly and easily

First Insights – media analyses available anytime, anywhere

With First Insights, you can evaluate the media presence of your chosen search term at any time and on any device. Within seconds, you can discover current topics in your industry and put them to targeted use for your brand.









  • Top industry topics. What topics are relevant to your industry?
  • Your own media presence. How was the past year for your company?
  • Benchmarks. Has the impact on your media presence been the same as for your competitors?
  • Get an overview. Are you keeping an eye on your customers’ needs?
  • Your reputation in the media. How is your brand viewed by the public?

First Insights integrated into Microsoft Teams



Obtain quick media analyses.
Create analyses of the Swiss media presence of companies, people etc. quickly and easily.
Rank benchmarks more effectively.
Use the benchmark function to compare the results for various companies etc. First Insights displays all the results relating to mentions, sentiment and top media (print, online, Twitter, Facebook) in a clearly organised dashboard.
Join up all the steps in your workflow.
Integration into Microsoft Teams means that First Insights is fully integrated into your workplace. Evaluations can be retrieved anytime and anywhere.
Share analyses easily.
Use the share function to share your analyses with your team either via email or in the Microsoft Teams app.

Are you ready?

Over 10,000 clients trust the services of ARGUS DATA INSIGHTS. See for yourself how First Insights can help you run media analytics on your topics quickly, from any device, anywhere.


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