Standardised media analyses on your media presence and industry

ARGUSinsights Basic

Always stay one step ahead of your competition with the ARGUSinsights Basic portfolio. Gain initial impressions via the innovative ‘First Insights’ app or receive key insights into your media presence, the tonality of coverage, or comparisons with competitors directly from ARGUS DATA INSIGHTS’s experienced team of analysts.

Your benefits at a glance

Communication KPIs
The key communication KPIs are summarised in informative tables and graphics, and interpreted and annotated by analysts for your benefit.
Data basis
The unique data basis is not based on a single monitoring order and covers all print and online media within the ARGUS DATA INSIGHTS media monitoring programme.
Plannable costs
Our flat rates mean that you can plan the cost of your business communications.
Integration into the working environment
First Insights Professional is integrated directly into Microsoft Teams or the ARGUSavenue platform.
ARGUSinsights Basic services
Quantitative media analyses
  • ARGUSinsights Basic is suitable for all companies and brands that have a regular media presence.



  • Depending on the analysis package, you can compile your individual analyses from the available additional modules and add-ons.

The following modules and add-ons are available:

Basic module


The media presence analysis quantitatively examines the general resonance of an individual object of study in the media, e.g. in the form of mentions per media channel.


Share of voice


The Share of voice evaluation gives you an overview of the media presence of your most important industry participants.

Top topics


The top topics analysis provides information about the dominant thematic contexts, the central keywords and the dominance of the subject under investigation.



Sentiment analysis provides information about the perception of your company and gives insight into the tone of reporting.

Top media an actors


Evaluation of the most important media and authors in the overview, as well as an examination of the top actors (people and companies) who shape the coverage.


Twitter Insights


The social media Twitter analysis evaluates the presence in Swiss Twitter posts and Swiss blogs and provides information on the geographical distribution of the earned social media presence.


Benchmark Add-on


Additional competitors for the benchmark analysis.


Persona-Insights Add-on


Analysis of the perception of the representatives in the media public.


Are you ready?

Over 10,000 clients trust the services of ARGUS DATA INSIGHTS. See for yourself how First Insights can help you run media analytics on your topics quickly, from any device, anywhere.


June 2021
How employees can become brand ambassadors
Do you work in management or in the marketing or communication department and do you wish your colleagues would share your social media posts? Then you need to read this article! This article gives...
June 2021
5 tips to help you understand your target group better
The target group is the focus of all communication measures and integral to the success of companies. But defining the target group is by no means the end of it! To ensure they are really addressin...
June 2021
12 tips for successful influencer marketing
Is your company planning an influencer marketing campaign? Or would you like to improve the impact of your influencer marketing on a long-term basis? Then you need to read this article! We have 12 ...
October 2020
5 tips for successful reputation management on social media
“Once your reputation is ruined, you can do as you please.” – But if you are not aiming for a rockstar lifestyle, this is perhaps not the best recommendation if you want your business and projects ...
September 2020
Social media management in the Covid era
Covid-19 has caused a global disaster the likes of which we have not experienced since the Second World War. It is putting everyone and everything in the spotlight, including the community manageme...