Privacy Policy

Please read the following information on how we use your personal data while providing the required level of data protection.



1. Responsible Body


The responsible body for the processing of your personal data is ARGUS DATA INSIGHTS, Rüdigerstrasse 15, 8045 Zurich, Switzerland („ARGUS DATA INSIGHTS“ or „we“ or „us“). Additional information about us can be found in the Legal Notice on our Website. If you are concerned about the processing of your personal data and wish to object thereto in accordance with this Privacy Policy as a whole, or to individual measures within the process, you may send your objection by e-mail to or by letter to the above-mentioned address.



2. The Collection and Processing of Personal Data



2.1 The Collection and Processing of Personal Data when Accessing our Website


When you access our Website, our server automatically records the data which is transmitted by your browser. Thereby the following data is recorded: date and time of the access, name of the accessed file as well as the transmitted data volume and the performance of the access, web browser, browser language and requesting domain. In addition, the IP address will be recorded. Additional personal data will only be recorded if their disclosure is made voluntarily (e.g. in the course of a registration or request).



2.1.1 Use of Cookies and Web Analysis for Advertising Purposes


This Website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses “cookies”, i.e. text files that are stored on your computer, to help analyse how users use the Website. Cookies help us to identify account holders and to optimise their Website experience. No personal data, such as name or address, is collected or stored as part of this process. Some of the cookies used by us will be deleted at the end of your browser session, i.e. when you close your browser (these are called session cookies). Other cookies will remain on your terminal device and will allow us to recognise your browser the next time you visit our Website (these are called persistent cookies).


The information generated by the cookie about your use of this Website (including your IP address) is usually transferred to a Google server in the USA and stored there. Please note that on our Website Google Analytics has been supplemented by the code „gat._anonymizeIp();“ in order to ensure anonymised collection of IP addresses (“IP masking”). At our instigation, your IP address will be recorded by Google in shortened form only, which guarantees anonymisation and permits no conclusions to be made about your personal identity. If IP anonymity is activated on this Website, your IP address will be shortened by Google beforehand. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and truncated there.


On behalf of the provider, Google may use this information to evaluate your use of the Website, compiling reports on Website activity and providing the provider with other services relating to Website and Internet use. Moreover, Google may transfer this information to third parties insofar as this is legally required or if third parties process this information on behalf of Google.


You can set your browser to turn off cookies. For this purpose, download and install the Browser-Add-on zur Deaktivierung von Google Analytics. Please note, however, that in the non-acceptance of cookies the functionality of our Website may be limited. By using this Website you declare yourself in agreement with the processing of data gathered about you by Google, the data processing strategy described above, and the aforementioned purpose of this action.



2.1.2 Use of Social Plugins


Our Website may use so-called social plugins („plugins“) of different social networks. Via these plugins, information including personal data may possibly be sent to those social network providers and used by them. ARGUS DATA INSIGHTS prevents the unconscious and involuntary collection and transfer of data by and to the social network providers through the use of a 2-click solution. In order to activate a desired plugin, it first must be activated through a click on the respective button. The collection and transfer of information by and to the social network provider will only be released through this activation. ARGUS DATA INSIGHTS itself does not collect any personal data via plugins or their use.


ARGUS DATA INSIGHTS has no control over what data is collected by an activated plugin and how the data is used by the social network provider. Presently it must be assumed that the collection and use includes at least the IP address and the device information. It is further possible that the social network providers try to store cookies on the respective computer.


Our Website may for example use plugins provided by Twitter, Google+, XING, LinkedIn and Flickr:


2.1.3 Data Processing by YouTube


We may use embedded YouTube videos in a so-called extended data protection mode. This means: YouTube does not record any cookies for a user displaying a website with an embedded YouTube video player, as long as the user does not click on play in order to start play. If the YouTube video player is clicked on, YouTube may possibly store cookies on your computer. Thereby it is communicated to the YouTube servers what websites that user has accessed. If you are logged in to your YouTube account, YouTube can associate this information with your personal user account. If you want to prevent such data transmission, you must log out before using the plugins. Additional information on how YouTube handles user data can be found in YouTube’s privacy policy at“



2.1.4 Links


We are not responsible or liable for the content and the data processing of links on this Website created to other websites or sources. We advise you to read the privacy policies of those external websites.



3. Use of Personal Data


If you have provided us with personal data (for example in the course of an order), we will (subject to special circumstances) only use this data for the operation of this Website and the performance of contracts we have concluded with you, and in order to answer your queries and for technical settlement.



4. The collection and processing of data when accessing our ARGUSspot app


We can provide our clients with the ARGUSspot mobile app (hereinafter ‘app’), which they can download to their mobile device if they are authorised employees of a client. When you download the app, the body responsible for the relevant app store will process data relating to you and your device. We have no control over this data collection. The app store processes this data under its own responsibility and in accordance with its own privacy policy.

During the registration process and when using the app, we process the data made available to us in doing so (e.g. your full name and email address) in order to execute the contract with our client (generally your employer). When you use the app, we collect certain other pieces of data in order to offer you our app’s functions and ensure that these are stable and secure. This data (e.g. the individual IMEI number of your mobile device or the specific page requested within the app) is a technical requirement. We process this in the legitimate interest of providing the app and executing our contract with our client.

Furthermore, in our legitimate interest we use technologies to evaluate use of the app, optimise our content, and combat fraud and security risks. To this end, we collect and process data about your interaction with the app (e.g. search queries, pages accessed and session duration) as well as technical data (e.g. device information such as the operating system, app version and your IP address).

We use Google Analytics for Firebase, an analytics service provided by Google, to analyse your behaviour when using our app for the aforementioned purposes. To do so, Google uses cookies and similar technologies (e.g. the app instance ID, a number that is randomly generated when the app is installed) to collect various pieces of information such as how often you open our app.

We have configured the service in such a way that the IP addresses of visitors to Google’s websites within Europe will be shortened before being sent to the USA, and thus cannot be tracked. Google provides us with reports and can in this sense be considered to be processing our order, but Google also processes the data collected for its own purposes. The data collected may enable Google to draw conclusions regarding the identity of website visitors and thus create personal profiles and link the data acquired with any existing Google accounts for the people in question. Information on safeguarding your data with Google Analytics can be found here, and if you already have a Google account, further information is available here.

You can deactivate the cookies and similar technologies used for Google Analytics for Firebase by using the following link to download and install the opt-out browser add-on: Google Analytics opt-out browser add-on.



5. AUGURE and AUGURE for Microsoft Teams privacy policy


For the purpose of providing electronic contact data to our clients, we collect contact data of journalists from public sources, generally from freely accessible areas of the internet. The following data is collected: name, email address, publisher, and department if applicable. This data is stored in the AUGURE, a database developed and operated by ARGUS DATA INSIGHTS, and made accessible to our customers. ARGUS DATA INSIGHTS uses a specialist provider based in the USA for data import services. A data processing contract has been concluded with this provider that includes the EU’s standard contractual clauses regarding data protection. This guarantees that the service provider may only process data in accordance with our instructions, and that an appropriate level of data protection is ensured even in the USA. We would be happy to make the standard contractual clauses available to you upon request.


The data stored in AUGURE may be used by our clients exclusively for the purpose of sending press releases and similar content. Clients are expressly contractually prohibited by ARGUS DATA INSIGHTS from using the data for other purposes, in particular advertising. The legal basis for processing is Art. 6 (1) f GDPR. The collection, storage and provision of publicly available contact data for the sole purpose of press work both from the point of view of ARGUS DATA INSIGHTS and from the point of view of our clients is considered reasonable in the sense of the above provision. Overriding exclusion interests of the data subjects cannot therefore be identified because AUGURE is only used to process data from public sources and there is a clear purpose limitation. The data usually remains in AUGURE until an objection is declared. In addition to the rights as per Section 3 of this Privacy Policy, data subjects can object to further use of their data directly with the respective clients of ARGUS DATA INSIGHTS.



6. The collection and processing of data as part of push notifications via Microsoft Teams


If our client is using the Microsoft Teams service and has also registered you as an employee on the app, you can receive information about media content via push notifications in a Microsoft Teams chat. For online media content, a link takes you directly to the original source of the content and thus to third-party websites that will process your personal data under their own responsibility and in accordance with their own privacy policy. For print media content, you are taken directly to the app (see section 0).

In providing these push notifications, we process your email address and name to ensure that the content provided can only be accessed by people who have been authorised by our client. This processing is in the legitimate interest of lawfully providing our services, and for the performance of our contract with our client.

To improve our services and make them even more attractive, and to ensure the security and stability of Microsoft Teams and prevent abuse, we collect personal data (e.g. what media content you view) using cookies and similar technologies with the help of the provider Microsoft. For the use of cookies and similar technologies, Microsoft can be considered our processor. Your personal data is pseudonymised by Microsoft using a hash value before we gain access to it in order to conduct aggregated and/or statistical analyses in our legitimate interest for the purposes stated. In order to fulfil our contract with our client and in the legitimate interest of our offering client-oriented services, we also provide our clients with statistical analyses regarding the usage behaviour of the people authorised by them.

If your personal data is transferred to Microsoft in the USA under our responsibility as part of this process, we ensure an adequate level of data protection in accordance with the EU Commission’s standard contractual clauses.

Our client and Microsoft collect and process your personal data for their own purposes during your use of Microsoft Teams. Further information on Microsoft’s processing can be accessed by clicking ‘About’ in Microsoft Teams and then clicking ‘Privacy and Cookies’. Please contact our client (generally your employer who has provided you with Microsoft Teams) to find out more about the purposes for which your personal data is processed as part of using Microsoft Teams.

You can delete the cookies and similar technologies used by Microsoft from your device at any time. Microsoft’s own privacy statement also provides information about how you can refuse cookies and similar technologies.


7. Transfer of Personal Data to Third Parties


ARGUS DATA INSIGHTS will only disclose your personal data to third parties within Germany, Switzerland and abroad under the following conditions in accordance with the applicable provisions of the law: if legally required or ordered by an authority or a court or if there is an overriding private or public interest in such transfer or if this is necessary for the performance of a contract. Moreover, personal data may be transferred to third parties if this is necessary for account purposes and the enforcement of claims or if you have separately agreed to such transfer. Please note that you may withdraw such separate agreement at any time with future effect.



8. Deletion of Personal Data


Your personal data will be deleted as soon as such data is no longer required for the purposes intended with the storage and after the expiry of the legally prescribed storage period, this, however, being subject to the storage of personal data for the implementation of overriding interests of ARGUS DATA INSIGHTS or any third parties.



9. Right to Information


Upon your request by postal or electronic mail, we are happy to inform you about your stored personal data. You may also be entitled to have your stored data rectified, blocked and deleted. Due to legal and data security reasons, please understand that this information may only be provided upon written request. In individual cases, the response to your access request may be subject to proof of your identity.

If you wish to exercise the above-mentioned rights and/or receive more detailed information about such rights, please send an e-mail to or use the contact details mentioned in our Legal Notice.



10. Amendments of this Privacy Policy


Please note that ARGUS DATA INSIGHTS is entitled to supplement or amend this Privacy Policy from time to time. Any changes to this Privacy Policy will be published here. Please always take note of the most current version of this Privacy Policy.



11. Security Note


We have in place appropriate technical and organisational measures to prevent unauthorised or unlawful access to the personal data you have provided to us. As complete data security cannot be guaranteed for communication via e-mails, instant messaging, and similar means of communication, we would recommend sending any confidential information by postal mail.




Updated: December 2023