With the ARGUSinsights premium analyses, you gain qualitative insights into your media or social media presence, your media work and strategic positioning and reputation. The premium analyses provide information about the quality of the media response and thus allow an in-depth examination of the success of the communication work and the effect of the media coverage. This provides you with information on the impact and perception of your company.
The Basic Module is a media response analysis that focuses on qualitative presence in the media.
The topic analysis exploratively examines the reporting according to thematic clusters. The most present topics are examined in more detail.
The benchmark analysis serves to compare the media presence of a company particularly well with that of its competitors.
The analysis of the success of concrete communication measures, in particular media releases and media conferences, will be examined.
Key reputation drivers and issues that influence reputation are analysed.
The perception of the CEO in the public media is summarised and maps the reputation values as well as the central topics.
The stakeholder analysis examines in detail which actors are present in the reporting.
The social media module provides an overview of the presence of a brand or company in the social networks.
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