ARGUS DATA INSIGHTS Schweiz offers you tailor-made media analyses for your individual needs and requirements. The media content is analyzed and condensed, graphically prepared and explained and recommendations for further action derived from the results. The newly developed media analyses show the wide range of topics covered by media analyses and support you as marketing and communication managers in your daily work. In order to be able to use the optimal combination of the various analysis modules to control and optimize communication work, it requires the competent advice of our media analysts and the careful evaluation of your needs.
In order to provide you with even more detailed insights for measuring the success of your communication and marketing measures, we have increased our range of media analyses. This unique range of media analyses makes ARGUS DATA INSIGHTS Schweiz the leading provider of media intelligence solutions in Switzerland.
Brand tracking is a media analysis for image and reputation analysis of brands, products and companies. The analysis examines in which media channels and media titles brands, products and companies are present and how they are evaluated. The relevance of individual media titles for the subject matter is also determined. Brand tracking enables a comparison with the competition in the different media channels. Brand tracking reporting is monthly, but can also be requested ad hoc if the observed brand suddenly becomes the focus of media attention.
Brand tracking provides the following insights:
What is the media presence of our operational management? How does our CEO represent the company in the media? As a communications or brand manager, you should ask yourself these or similar questions in your daily work. ARGUS DATA INSIGHTS Schweiz provides you with the CEO analysis, a tool that examines the external perception of the CEO and compares it with the competition or other CEOs in the relevant industries (benchmarking). The CEO analysis also provides early indications of emerging crises and provides your communications department with the necessary insights to react appropriately. The media perception of the operational management of your company can be decisive for its economic success.
The CEO analysis provides the following insights:
The discourse analysis examines public discourses on current topics and the actors involved. The arguments of the actors are recorded and visualized. In a further step, we analyse how the arguments listed are received and evaluated by the media. The authors of the articles concerned are recorded and an evaluation of the statements is carried out. Discourse analysis offers political parties, interest groups, public administrations and NGOs a basis for optimizing their media work.
The discourse analysis provides the following insights:
More and more companies produce content around their own company and distribute this self-produced content via their own internal and external communication channels, namely via social media channels. The content marketing analysis observes and evaluates cross-media networked content across all channels and determines the context in which it was used. ARGUS DATA INSIGHTS Schweiz evaluates the content in the relevant Owned, Earned and Paid media on the basis of the available reach information and thereby attempts to map a comprehensive performance review of content marketing.
Gross contact sum
Provides information on how many target persons have come into contact with an advertising medium during a periodical.
AEV value unweighted
Indicates the financial value that should have been paid instead of an editorial contribution for an advertisement.
AEV value weighted
Advertising expenditure is additionally weighted according to content analysis criteria
The content marketing analysis provides the following insights:
Do you know the topics currently under discussion in your industry? ARGUS DATA INSIGHTS Schweiz analyses the media industry trends for marketing specialists. The sector analysis provides a comprehensive picture of current discourses in business, society, research and politics. It is helpful to know how the topics are evaluated by the different actors. The opinions are bundled and available as a basis for future marketing measures – in the sense of a sound basis for decision-making. In addition, ARGUS DATA INSIGHTS Schweiz also records the future expectations expressed by the author regarding the industry and its development.
The industry analysis provides the following insights:
Almost all digital news portals now offer a comment function among the published content. It allows you to give direct feedback and thus influence public perception of a topic. Commentary monitoring provides relevant insights into public opinion and allows the media presence of certain topics to be kept high and actively influenced. ARGUS DATA INSIGHTS Schweiz analyses the comments and letters to the editor on the most important Swiss online news portals and determines the attitudes of users to specific topics. In addition, the analysis can be used to identify so-called “trolls”. Persons who try to influence other communication participants with provocations.
Comment monitoring provides the following insights:
The authors of media content ultimately decide which contributions are published in which form in the media. Especially in the well-known business media, company-relevant articles are written by journalists who, as opinion makers, have a great influence on the setting of topics. As the person responsible for communication and marketing, you should therefore know which authors report about your company, in what frequency and tonality. An active author management allows a targeted approach to the authors MediaContacts and an effective topic management. We record all authors of all articles in all media channels. The focus is not on the content, but solely on the authors of the media articles.
Writer management provides the following insights:
Public communication events such as congresses, conferences and media conferences are monitored by the media and convey key messages to the public. The decisive factor is that they generate a news value and actually find their way into the media. ARGUS DATA INSIGHTS Schweiz determines the media response to an important communication event in all media channels. The data is presented in quantitative indicators such as number of articles, circulation and reach. As a qualitative aspect, ARGUS DATA INSIGHTS Schweiz analyses how it has succeeded in placing its own messages in the media. The degree of transformation is calculated and the dominance of reporting is determined.
Media Conference Monitoring provides the following insights: