Controlling what is discussed about your company on the social web is a key issue in today’s world and is becoming even more important over time. ARGUS DATA INSIGHTS helps you to maintain an overview and control over your earned social media presence. Our social media monitoring service lets you find out quickly what is being said about you, in Switzerland or around the world.
The increasing digitalisation and popularity of social networks have shifted media communications towards the social web. These days, users can spread their own unfiltered opinions about a company or a brand to a potentially unlimited audience at any time.
So it is of vital importance that those in charge of communication, PR and marketing keep a constant eye on discussions in the social web about their own company. This is why ARGUS DATA INSIGHTS has been working with one of the leading social listening and analytics companies for many years to cover the following requirements for modern companies:
Do good things and talk about them. The comment function on digital media could have been made for this. But those reading posts online often only seem to be obsessed with destroying reputations and spreading conspiracy theories and covert advertising. How can you achieve a sensible discussion here?
The comment function was only known in the printed press in the form of letters to the editor. There, readers could make their opinions known. The only limit was the editorial space. Digital media, also because of various reply and sharing functions, could now break through this boundary. Through the cloak of digital anonymity, the inhibition threshold has fallen – so malicious, indecent and defamatory comments can also be found among digital contributions. ARGUS DATA INSIGHTS supports you in keeping an eye on your comments, finding important comments, reacting to them correctly and identifying the evil creatures in the comment forest (so-called “trolls”).
ARGUS DATA INSIGHTS examines digital media with a blend of artificial and human intelligence. However, it is worth getting media experts to take a closer look at blog comments. Negative is not always bad. For comments, it is especially worthwhile to pick up on the critics and understand opposing arguments, intervening at the right point (and the right time). A ‘healthy’ community is not just a ‘nice to have’. Committed authors are valuable ambassadors who engage with your company and your content, and support and share it where relevant. Utilise this potential to the full!
Let ARGUS DATA INSIGHTS advise you and stop hiding away from trolls and conspiracy theorists. We can help you get the best out of your comments and cultivate a healthy community who like and share your messages.
More than 10,000 customers have placed their trust in ARGUS DATA INSIGHTS’s services. See for yourself how smart and meaningful media analytics can help you work more productively and efficiently.