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Understanding media presence

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ARGUS Media Cockpit
The media cockpit thus compiles the most important communication KPI into a concise dashboard.
First Insights
With First Insights, you can easily evaluate the media presence of your chosen search term at any time and on any device.
ARGUSinsights
Create a comprehensive overview of your media presence and the scope of coverage.

Standardised quantitative and qualitative media analyses

Create a comprehensive overview of your media presence and the scope of coverage. Keep a constant eye on your company’s evaluation and image values. A sentiment analysis provides not only information about media perception of your company, but also details about the tone of the coverage.

 

 

 

Which top topics and tweets are dominating your media presence? The analysis evaluates thematic links such as the quantitative development of mentions, main keywords and parties from the coverage and Twitter insights.

A benchmark analysis helps you to better assess the impact and communications success of your company. The results of the analysis are compared in detail with figures from your three main competitors.

 

The benefits of ARGUSinsights

Key communication KPIs at a glance
Our analyses summarise the key communication KPIs in informative tables and graphics, and are interpreted and annotated by analysts for your benefit.
Flexibility
Thanks to attractive price plans, you can easily switch over to the next rate at any time.
Neutral and objective
ARGUS DATA INSIGHTS® Switzerland ensures that the analysis is neutral and objective.
Media presence without restrictions
ARGUSinsights gives you a quality overview of your media presence, simply and without traditional media monitoring.

ARGUSinsights lets you keep an overview of your media impact

Quantitative presence analysis

Create a comprehensive overview of your media presence and the scope of coverage.

 

 

Tone of coverage

Keep a constant eye on your company’s evaluation and image values. A sentiment analysis provides not only information about media perception of your company, but also details about the tone of the coverage.
Gain an easy overview of the impact of your sector and see your own figures within a wider context.

 

 

Qualitative media presence

Which top topics and tweets are dominating your media presence? The analysis evaluates thematic links such as the quantitative development of mentions, main keywords and parties from the coverage and Twitter insights.

 

 

Comparison with the competition

A benchmark analysis helps you to better assess the impact and communications success of your company. The results of the analysis are compared in detail with figures from your three main competitors.

 

 

Are you ready?

Over 10,000 clients trust the services of ARGUS DATA INSIGHTS. See for yourself how ARGUSinsights can help you keep track of your own media presence and coverage.

Contact sales Go to service overview

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