Do you work in management or in the marketing or communication department and do you wish your colleagues would share your social media posts? Then you need to read this article! This article gives you tips on generating internal brand ambassadors and, in the same context, explains the importance of ‘internal branding’.

Internal brand ambassadors, also known as corporate influencers, are potential multipliers for the distribution of company information on private social networks. You are already aware of the benefits of this. For example, you could enjoy increased brand awareness! But even though you have asked your colleagues to share the content several times, they have not bothered. Does this sound familiar? This blog post explains the background reasons and offers some tips and solutions.