The new tool is a SaaS platform (Software as a Service) for active media relations management and supports users in several related steps: the targeted selection of message recipients, the design and mailing of messages or content, and the assessment of their media performance. The insights gained are integrated into future campaigns, ensuring that media activities are continuously optimised.
AUGURE® allows PR, communications and marketing professionals to find the right influencers and multipliers for their campaigns – both by importing their own contacts and integrating external databases. Content such as press releases, newsletters or event invitations is created directly in the software environment and sent to a selected group of recipients in a targeted manner. The relevant media content for a campaign is compiled in AUGURE®, thus making visible the success achieved across media platforms. At a glance, users can see, for instance, who has covered a relevant topic at what time and in what way. These valuable insights can be incorporated into future communication or marketing activities. The software is modular and can be customised as required.
AUGURE® is already the leading software for efficient contact management in France and Spain. Through ARGUS DATA INSIGHTS® , the tool is now also available in Switzerland.
Efficient public relations management
Securing product testimonials
Successful event management
Over 10,000 clients trust the services of ARGUS DATA INSIGHTS. See for yourself how smart, accurate media news can make your work more productive and efficient.