It is no longer possible to imagine a world without monitoring tools. We can offer you a variety of tools for professional online and social media monitoring.
National and international online and social media monitoring
ARGUSavenue, our all-in-one platform, provides the perfect solution for comprehensive online and social media monitoring with its own crawlers and ARGUS DATA INSIGHTS’ many years of expertise. All of the results can be analysed directly and sent in reliable, individualised reports together with print and radio/TV results.
Further features for online and social media monitoring
For clients who want to get even more from their online and social media monitoring, the tools on ARGUSavenue can be expanded to include social media solutions from leading partners. These are integrated into the all-in-one platform. Data is automatically compiled, evaluated and structured using artificial intelligence and machine learning technologies.
Even the best monitoring tools are of little benefit without specialist expertise and a professional set-up. With our many years of experience handling various monitoring tools, we can offer you comprehensive, individual and competent advice regarding the strategic creation and expansion of professional online and social media monitoring.
We provide you with support setting up your tool and further support and consultation services which you can use to reach your full potential.
Tool selection and optimisation
As an independent consultant, we recommend tools and solutions which will bring you the greatest benefit. We know the market, the players and the tool providers.
The right search syntax
We draw up, test and optimise strategically appropriate search syntax, data prioritisation and reporting. We also supervise the set-up of your tool and the distribution of content.
Visualising with dashboards
We produce visually appealing dashboards to display data from media monitoring in your company’s layout. The dashboards can be produced for smartphones or for larger displays.
Personalised email templates
Your ARGUSavenue newsletter can be personalised. Everything from the design, so that it matches your company’s layout, to the order and level of detail of results can be changed.
Feeds and newsletters
RSS and HTML feeds can be personalised, expanded and integrated flexibly into your intranet from the ARGUSavenue platform.
Our range of analysis instruments makes it possible for you to get the answers you need to any questions you might have regarding your online and social media presence. We compile social listening projects compactly and analyse online discussions and their participants. Our comprehensive reports contain our experts’ knowledge and recommendations which facilitate data-based decision-making. The analyses produced by our specialists address marketing, business communication, brand management and business strategy.
ARGUS DATA INSIGHTS Schweiz has various analysis methods and tools at its disposal to monitor and analyse communication on social networks. Our analyses answer questions regarding your presence on social networks.
We cover global and public communication on the most important social networks such as Facebook, Twitter, Instagram and YouTube. In addition, we monitor the online presence of newspapers, TV channels, radio stations, blogs and forums. In total, we monitor more than 30 types of media.