Print media

Historically, media monitoring has focussed on the ‘press’. The print media is still a relevant, influential channel. Despite competition from websites, radio, TV and social media, print media remains an important medium for conveying your messages. The long attention span associated with print articles allows detailed presentation of more complex content.


Monitoring print media gives you the peace of mind that your messages are coming across as intended and show up in the right context. Regional and local print media make an important contribution to providing information and are very relevant in terms of reputation, especially in federalist Switzerland. With more than 3000 newspapers, journals and magazines, ARGUS DATA INSIGHTS offers the most comprehensive monitoring programme in Switzerland.

We search over 3000 leading, regional, specialist and technical publications for you every day.
Close to the original
A picture says more – the clippings are as close as possible to the original to make categorisation easier.
News wires
News agencies – monitor a wide range of messages from the source and respond quickly.

News agencies


News agencies are multipliers that enjoy a special status because of their scatter effect. Monitoring messages from Keystone-SDA and AWP allows early detection of potential issues.


International monitoring


For multinational and global customers, we offer optimum coverage of the most important international print media in conjunction with our media monitoring partners in Europe and all over the world.

Radio and TV

Television is still the most important media channel when it comes to forming opinions. Radio scores well when it comes to topicality, regional references and ease of classification.


Media coverage on radio and television is high-reach, has an impact on the public and helps form opinions. Monitor your impact in audio and video, check statements and the context of your mentions and appearances and stay informed about developments in your industry.

Innovative speech-to-text technology, developed with Swiss partners from research and industry, allows automatic transcription of radio and TV programmes in Swiss dialect, Swiss Standard German and French.


Automatically search more than 1000 programmes from over 70 radio stations and TV channels for your keywords and get periodical or regular alerts on your presence.

Number 1 channel
Shapes opinions – find out what is worrying people and tailor your communications to it.
Speech to text
Automatic transcription – stay informed whenever something happens, any time of the day or night.
Regionalism – access to relevant information from regional and local channels.

Are you ready?

Over 10,000 clients trust the services of ARGUS DATA INSIGHTS. See for yourself how smart, accurate media news can make your work more productive and efficient.


June 2021
How employees can become brand ambassadors
Do you work in management or in the marketing or communication department and do you wish your colleagues would share your social media posts? Then you need to read this article! This article gives...
June 2021
5 tips to help you understand your target group better
The target group is the focus of all communication measures and integral to the success of companies. But defining the target group is by no means the end of it! To ensure they are really addressin...
June 2021
12 tips for successful influencer marketing
Is your company planning an influencer marketing campaign? Or would you like to improve the impact of your influencer marketing on a long-term basis? Then you need to read this article! We have 12 ...
October 2020
5 tips for successful reputation management on social media
“Once your reputation is ruined, you can do as you please.” – But if you are not aiming for a rockstar lifestyle, this is perhaps not the best recommendation if you want your business and projects ...
September 2020
Social media management in the Covid era
Covid-19 has caused a global disaster the likes of which we have not experienced since the Second World War. It is putting everyone and everything in the spotlight, including the community manageme...