Historically, media monitoring has focussed on the ‘press’. The print media is still a relevant, influential channel. Despite competition from websites, radio, TV and social media, print media remains an important medium for conveying your messages. The long attention span associated with print articles allows detailed presentation of more complex content.
Monitoring print media gives you the peace of mind that your messages are coming across as intended and show up in the right context. Regional and local print media make an important contribution to providing information and are very relevant in terms of reputation, especially in federalist Switzerland. With more than 3000 newspapers, journals and magazines, ARGUS DATA INSIGHTS offers the most comprehensive monitoring programme in Switzerland.
News agencies are multipliers that enjoy a special status because of their scatter effect. Monitoring messages from Keystone-SDA and AWP allows early detection of potential issues.
For multinational and global customers, we offer optimum coverage of the most important international print media in conjunction with our media monitoring partners in Europe and all over the world.
Television is still the most important media channel when it comes to forming opinions. Radio scores well when it comes to topicality, regional references and ease of classification.
Media coverage on radio and television is high-reach, has an impact on the public and helps form opinions. Monitor your impact in audio and video, check statements and the context of your mentions and appearances and stay informed about developments in your industry.
Innovative speech-to-text technology, developed with Swiss partners from research and industry, allows automatic transcription of radio and TV programmes in Swiss dialect, Swiss Standard German and French.
Automatically search more than 1000 programmes from over 70 radio stations and TV channels for your keywords and get periodical or regular alerts on your presence.
Over 10,000 clients trust the services of ARGUS DATA INSIGHTS. See for yourself how smart, accurate media news can make your work more productive and efficient.