SCHWEIZ | EN

Online and social media – keeping your finger on the pulse

Online media

News sites and blogs are a fast-moving source which is highly relevant to many target groups. Keep your finger on the pulse and monitor your mentions and topics. With carefully curated media panels and constantly updated sources, you have access to a unique sample for monitoring your communication activities and keeping a constant eye on your brand, your perception and your topics.

 

 

 

We offer a content package integrated into our ARGUSavenue client platform to allow global online monitoring. More than 2.5 million news articles are scanned every day using search terms you can easily define yourself, with the corresponding results delivered directly to your platform. There is an integrated link so you can always access the original source. With the most comprehensive sample in Switzerland and strong international partners, we provide maximum coverage of the online media landscape. React quickly to changing news situations and identify upcoming risks and issues with our online monitoring solutions.

Fast
React quickly to published online news and avoid surprises and minefields.
Best in class
Worldwide media coverage for comprehensive, time-saving monitoring of your communications.
The important bit
Relevance – media monitoring can also cover complex issues.

Social media

From the standard social media platforms (Twitter, etc.) via knowledge portals to niche blogs, the number of social media channels is increasing at remarkable speed and the aim is to ensure sensible limits on the number of sources monitored while at the same time making the media selection as open as possible.

 

 

 

 

Our high-performance social media module within the ARGUSavenue platform enables complex searches of a Swiss or international social media sample (Facebook, Twitter, YouTube, WordPress, Instagram, Tumblr). More than 300 million social media sources are available to you worldwide. You can also find expert services and advice on social media analytics tools here. Due to current data protection regulations, social media monitoring is restricted on some channels such as Facebook and Instagram. We take the particular features and restrictions of individual platforms into account and find the most effective solution for your media monitoring.

Usable for media review
Tweets, posts and blog posts can be integrated and combined with traditional media articles in the media review.
Focus on Switzerland
We can offer a curated sample of Swiss media where it is a sensible option. It is useful in providing an overview where terms are used internationally.
Channel monitoring
The RSS feed function in ARGUSavenue even allows individual channels to be included in the monitoring.

Are you ready?

Over 10,000 clients trust the services of ARGUS DATA INSIGHTS. See for yourself how smart, accurate media news can make your work more productive and efficient.

BLOG

June 2021
How employees can become brand ambassadors
Do you work in management or in the marketing or communication department and do you wish your colleagues would share your social media posts? Then you need to read this article! This article gives...
June 2021
5 tips to help you understand your target group better
The target group is the focus of all communication measures and integral to the success of companies. But defining the target group is by no means the end of it! To ensure they are really addressin...
June 2021
12 tips for successful influencer marketing
Is your company planning an influencer marketing campaign? Or would you like to improve the impact of your influencer marketing on a long-term basis? Then you need to read this article! We have 12 ...
October 2020
5 tips for successful reputation management on social media
“Once your reputation is ruined, you can do as you please.” – But if you are not aiming for a rockstar lifestyle, this is perhaps not the best recommendation if you want your business and projects ...
September 2020
Social media management in the Covid era
Covid-19 has caused a global disaster the likes of which we have not experienced since the Second World War. It is putting everyone and everything in the spotlight, including the community manageme...