- Keep track of media content from all watched media channels
- Evaluate the tonality of reporting with sentiment analysis
- Arrange your media articles in a simple way using extensive filter functions
ARGUS DATA INSIGHTS collects, consolidates and analyses media clippings for more than 2,500 Swiss companies. The highly developed customer platform ARGUSavenue enables you to work individually with digitally prepared media information. Evaluate, structure and send the media response to your company, the competition and the market on an ongoing basis. ARGUSavenue supports you throughout the entire communication cycle. This enables you to achieve your communication goals faster and more cost-effectively.
With ARGUSavenue you can manage your communication activities anytime and anywhere, in German, French, English and Italian!
The Monitoring module gives you an overview of media coverage based on your search profile.
Search, structure and edit the media content found using various system functions.
Search and display media content
Stay informed at all times. If necessary, you can update your media database, quickly find your clippings and articles and present them clearly.
Benefit from additional standard functions
Media information from all over the world
Choose from a comprehensive media sample. On request we will be happy to add missing titles. In the ARGUSavenue monitoring module, you can also upload articles you have found yourself and add metadata.
Our Media Sample (National / International)
Archiving of media content
Easily add additional media sources
Automated work steps
Interfaces for easy integration
Simple media reviews and monitoring reports are no longer sufficient for the constantly increasing amount of data in cross-media media monitoring. The Dashboard and the “Digital Presence Analysis” visualize the observed media coverage, enable a simple analysis of your media presence and deliver valuable insights.
The dashboard module is configurable to your needs. Hide or show the relevant elements and use the drilldown function to get to the individual media reports.
Analyze media resonance at any time
The “Digital Presence Analysis” visualizes media observation data independent of time and place and delivers the most important findings without the use of complicated tools.
The digital presence analysis provides the following insights:
Monitor the following measured values:
The flood of information in the digitalized world is constantly increasing and it is becoming more and more important to react promptly to negative comments and events and to inform about them. For this reason, communication managers must be able to communicate relevant information both internally and externally in a clear and efficient manner. On ARGUSavenue, you can individually evaluate, structure and send all information to target groups with a variety of functions – as individual information, as a newsletter or as a media review.
Newsletter and media review dispatch
In the Reports module, you can create and send your own media reviews and newsletters to your stakeholders and other target groups. You can structure the newsletters and media reviews according to your needs and adapt them to your corporate design. In the reports you also plan and schedule the dispatch of the created media digest. The alert function informs you in real time about the newly found media content and guarantees that no media event will be missed.
Configuration of newsletter contents
Individual adaptation of the design
Management of reports
With the ARGUS Newsroom, we offer our customers a modern, visually appealing visualization and compression of business-relevant media content as the basis for successful integrated communication!
Communication today takes place cross-media and requires active commitment from the communicator. The right influencers must be addressed and supplied so that company-relevant information can also be disseminated in a targeted manner. Through targeted analysis of media coverage, media representatives and influencers, you receive important information for the placement of your own content.
A tool for managing media contacts. With the media and journalist database you can quickly and easily find journalists who are interested in your content and send your media releases in a targeted manner and without wastage.
Switzerland’s largest journalist and media database
Create distribution lists
Send media releases to predefined or individually created distribution lists directly from MediaContacts in your corporate design. Automate and schedule distribution according to your needs.
Professional design in the dispatch manager
Play on all social media channels centrally and directly via the engagement tool integrated on the platform and interact with the relevant influencers. Our engagement tool supports you from planning and coordination to the implementation and evaluation of your own content throughout the entire content creation process.
Everything in one place
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