Ongoing event identification – How a global beverage company uses newsjacking
International beverage company
How are current issues and daily trends quickly recognized beyond their own market environment without too much computing time and expenditure? The goal is to develop a dossier that picks up on daily trending topics in the media and on social networks and shows upcoming, emerging news.
The basis of the reporting is ongoing event identification with the help of an explorative big data analysis approach regarding the economic, political and socio-cultural information situation. Dominant topics are condensed by automated algorithms and grouped by experienced analysts according to their focus of interest. A quick overview of opinion leaders, social and industry topics, events of the following weeks as well as the identification of potential opportunities and risks from the current news situation specific to the company can thus be guaranteed.
Systematic gathering of data and editorial summary of the communications events by ARGUS allows the customer to quickly identify opportunities for agenda surfing and cutting and take action without any extra expense.
Department: PR/Communications, Product Development
Topics/key words: Trend spotting ahead of the curve, content marketing
TrendScouting – How a global retailer uses Trend Scouting
National company in the food industry
The food industry is subject to constant change, characterised above all by societal developments. The aim is to keep an eye on the movements in the industry, competitors, consumers and products, in order to quickly and reliably recognize trends and momentum for innovation and diversification opportunities.
Automated pre-processed information from publicly available media outlets, stakeholders, influencers, institutes, and other public sources enables early detection of market-specific signals. Using various processes based on automated information extraction and deep-learning technologies, intelligent algorithms classify and structure the wealth of information available to help identify emerging, declining, and new topics, irrespective of the industry.
Ongoing systematic gathering of data and editorial summary of the current trend situation by ARGUS DATA INSIGHTS enables the customer to use momentum for the development of competitive strategy, business divisions, research and development as well as product orientation. Findings support market positioning with regard to existing needs, but also latent and future needs of their target customers, as well as the development of new target groups.
Identifying risks in a country – How a global inspection company recognises risks in South Africa
Service provider in the field of inspection, verification, testing and certification - a product inspection company
Against the background of the political, social and economic developments in South Africa, the product inspection company wants to be informed about possible early warning indicators based on the public agenda. Potential communicative risks and challenges with respect to one's own activities in the market as well as of the competition should be identified at an early stage so that opportunities and risks in the local market can be identified and assessed. Insights from the research approach serve as a strategic basis for competitive and market observation as well as for addressing potential customers in the region with regard to compliance issues.
The basis of the analysis is the detailed regional evaluation of so-called Risk Incidents in the areas of politics, environment and social affairs. For this, available information from the media, from stakeholders and other public sources are included in the analysis. By clustering the results according to relevant issues, the results allow for a detailed on-site assessment. Regular reporting enables the company to be continuously informed about ongoing changes and risks in the region, to recognize potential dangers at an early stage, and to prevent risks.
Through early detection of Risk Incidents in the region, the customer is able to take timely legal and communicative measures to prevent reputational damage to their own company. In addition, insight into breaches by large companies against local security and environmental guidelines leads to the opportunity to offer the customer's compliance services to these companies.
Department: Innovation Management
How a retailer keeps informed about the market environment
A global retailer wants to be updated consistently on market developments as well as trends and issues within the industry. Information about the North American and European competitive environment, such as new partnerships and collaborations or merger and acquisition opportunities, as well as notifications from innovative startups and opinion leaders, should serve as an important foundation to ensure strategic positioning within the environment.
From the abundance of all aglobally available online media, topics, important events and critical issues in the areas of economics, ecology, politics and society and many more are extracted through intelligent big data algorithms. The data is interpreted and analyzed in depth by experienced researchers. Regular reporting allows the company to be continuously informed about ongoing changes.
The results served the client as input for board meetings. Based on the reports, new and emerging companies in the market environment as well as impulses for the development of business segments could be identified. Detailed benchmark analyzes of the competitive environment, product innovations and product recalls serve as a sound basis for aligning competitive as well as product strategy.
Department: Innovation Management
How an agricultural company remains informed about economic developments
An agricultural company needs a competitive benchmark and status quo analysis of the market, as well as ongoing competition and resource monitoring to keep informed about new market developments and to anticipate market fluctuations.
The basis of the analysis is the detailed evaluation of the economic and socio-ecological market framework. Experienced analysts subject all publicly available media to systematic scans using intelligent algorithms in order to identify early weak signals and the latest trends and opinions in agricultural commodity trading and beyond.
The customer was provided with critical input on trend developments and competitive observations, with regional themes also being featured. As a result of the status quo analysis, identified markets and regions as well as raw materials - such as soybeans, corn and wheat - were furthermore investigated in depth.
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