Online and social media monitoring for every target group

  • PR/communication

  • Track content and discussions on social media and news pages/blogs

  • Crisis management (e.g. alerts when crises hit)

  • Insights on the market, audience and KPIs

  • Simple reporting

  • Digital/social media manager

  • Monitor discussions and KPIs on your own social media channels

  • Generate insights for content marketing

  • Measure the success of marketing activities by comparing channels

  • Make it possible to measure benchmarking and campaign monitoring

  • Market research

  • Customer needs and customer behaviour

  • Investigating and reporting on competitors and trends using qualitative and quantitative methods

  • Further features for a professional online and social media monitoring

  • Product development/innovation

  • Customer service

  • Leadership team

Our products for professional online and social media monitoring

National and international online and social media monitoring

ARGUSavenue, our all-in-one platform, provides the perfect solution for comprehensive online and social media monitoring with its own crawlers and ARGUS DATA INSIGHTS’ many years of expertise. In total, more than 300 million social media sources are monitored in addition to relevant news websites and blogs. Unlike other tools, searches can be efficiently restricted to Switzerland using the “National Social Media” module. All of the results can be analysed directly and sent in reliable, personalised reports together with print and radio/TV results.

 

Further features for online and social media monitoring

For clients who want to get even more from their online and social media monitoring, the tools on ARGUSavenue can be expanded to include social media solutions from leading partners. These are integrated into the all-in-one platform. Once found, data is automatically compiled, evaluated and structured using artificial intelligence and machine learning technologies. This significantly simplifies and speeds up decision-making. Geolocalisation, influencer monitoring and virality, evaluation of social KPIs, pattern recognition or making use of historical data are a few notable features.

 

 

Let us advise you – individually, comprehensively and competently

Even the best monitoring tools are of little benefit without specialist expertise and a professional set-up. Thanks to our many years of experience handling various monitoring tools, we can offer you comprehensive, individual and competent advice regarding the strategic creation and expansion of professional online and social media monitoring.

 

  • Set-up services

  • Tool selection and tool optimisation

  • Optimisation of search syntax

  • Personalised dashboards

  • Personalised email templates

  • Personalised feeds and newsletters

INTERESTED?

If you have any questions, please do not hesitate to contact us. You can reach us by phone on +41 44 388 82 10 or by e-mail to mail@argusdatainsights.ch.

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