Track content and discussions on social media and news pages/blogs
Crisis management (e.g. alerts when crises hit)
Insights on the market, audience and KPIs
Digital/social media manager
Monitor discussions and KPIs on your own social media channels
Generate insights for content marketing
Measure the success of marketing activities by comparing channels
Make it possible to measure benchmarking and campaign monitoring
Customer needs and customer behaviour
Investigating and reporting on competitors and trends using qualitative and quantitative methods
Further features for a professional online and social media monitoring
National and international online and social media monitoring
ARGUSavenue, our all-in-one platform, provides the perfect solution for comprehensive online and social media monitoring with its own crawlers and ARGUS DATA INSIGHTS’ many years of expertise. In total, more than 300 million social media sources are monitored in addition to relevant news websites and blogs. Unlike other tools, searches can be efficiently restricted to Switzerland using the “National Social Media” module. All of the results can be analysed directly and sent in reliable, personalised reports together with print and radio/TV results.
Further features for online and social media monitoring
For clients who want to get even more from their online and social media monitoring, the tools on ARGUSavenue can be expanded to include social media solutions from leading partners. These are integrated into the all-in-one platform. Once found, data is automatically compiled, evaluated and structured using artificial intelligence and machine learning technologies. This significantly simplifies and speeds up decision-making. Geolocalisation, influencer monitoring and virality, evaluation of social KPIs, pattern recognition or making use of historical data are a few notable features.
Even the best monitoring tools are of little benefit without specialist expertise and a professional set-up. Thanks to our many years of experience handling various monitoring tools, we can offer you comprehensive, individual and competent advice regarding the strategic creation and expansion of professional online and social media monitoring.
Tool selection and tool optimisation
Optimisation of search syntax
Personalised email templates
Personalised feeds and newsletters