As a PR, communications, or marketing professional, you create relevant content in the form of press releases, event invitations or newsletters on a day-to-day basis. In addition, you are faced with the task of disseminating this content to relevant journalists, influencers, and multipliers. You are not yet using any tools to accomplish this work? Or you are using several different tools? You are hoping that your content will be published by media outlets and influencers – but how can you identify the appropriate multipliers and find out what has been published when and by who?
The AUGURE® software solution combines all the related process steps into a single platform. It will help you identify the right influencers and multipliers for your campaigns and turn them into dedicated brand ambassadors through targeted communication actions. Furthermore, it will provide you with all the relevant media content for your project to easily track your media success. You will learn who reported what, when and how on your topic of interest, allowing you to apply these insights to your future communication activities.
AUGURE® is already established as the leading software for efficient media relations management on the French and Spanish markets. Through its integration into the ARGUS DATA INSIGHTS® portfolio, the platform is now also available in Germany and Switzerland.
Efficient public relations management
Securing product testimonials
Successful event management
All the key information on the AUGURE® software solution at a glance.